New research shows that browser based Tech Support Scams are starting to utilize services normally found in legitimate call center operations. These services, called call optimization services, are typically used by call centers to perform call load balancing, call routing, dynamic generation of phone numbers, and more.
This is done to scare a visitor into calling the listed phone numbers by keeping the scam on the screen without allowing it to be closed.
According to research by Symantec, tech support scammers have started to utilize call optimization services in order to dynamically insert phone numbers into a tech support scam page. These services are used when the tech support scam url contains a specific variable. If that variable exists, the phone number will be retrieved via a call optimization service, and if not, will be retrieved from an XML file.
By using a Call Optimization Service, scammers can insert numbers that are appropriate for the visitor’s geographic location, dynamically generate new ones that are not already well known or blacklisted, or use numbers that have low call volume.
“However, by using the call optimization service’s tag in the URL the scammers can dynamically insert phone numbers into their scam pages,” explained Symantec’s report. “This can be useful, for example, if victims are based in multiple countries, as the victim can be shown a phone number that calls someone that speaks their language.”
The report also mentions that other components of these services may also be used that provide analytics, load balancing during busy times, and rerouting calls to other numbers that have low call volume. This allows tech support scammers to operate as fully operation call centers and to never miss the opportunity to scam someone out of their money.